Privacy Policy

1. Scope

This Privacy Policy describes how Air Tech Pros (“we,” “us,” or “our”) collects, uses, shares, and protects information about you when you visit airtechpros.com or interact with us by phone, email, or web form. This Policy applies to airtechpros.com only; if you visit a website operated by a different company, that company’s privacy policy applies.

By using airtechpros.com, you acknowledge this Policy. Your use of optional analytics, advertising, and call/form-tracking technologies is governed by your consent banner choices, your browser-level privacy signals (such as Global Privacy Control), the pre-call audio disclosure on recorded phone calls, and applicable law.

2. Personal Information We Collect

Information you give us directly:

• Name, postal address, email, phone number
• Service-inquiry details (e.g., heating, ventilation, air conditioning description, preferred appointment window)
• Communications content (emails, web-form submissions, chat messages, recorded phone calls)

Information collected automatically when you visit airtechpros.com:

• Device and browser information (IP address, browser type, operating system, device type, screen size, referring URL)
• Interaction data (pages viewed, time on page, click paths, scroll depth, button clicks)
• Approximate geolocation derived from your IP address (city/metro level only, no precise GPS)

Information collected from other sources:

• Lead-attribution data from advertising platforms when you click an ad
• Public-record information for service verification where applicable

3. How We Use Your Information

1. To respond to your inquiries and schedule and deliver the services you request
2. To communicate with you about appointments, follow-ups, warranty, and customer satisfaction
3. To measure website performance and improve the user experience
4. To build audiences for, and measure the performance of, advertising we run on third-party platforms (such as Meta and connected-TV networks). airtechpros.com itself does not display third-party advertising; we use tracking technologies to attribute and optimize the ads we run elsewhere
5. To prevent fraud, secure our systems, and enforce our Terms
6. To comply with legal obligations and respond to lawful requests

4. How We Share Your Information

We do not exchange your personal information for money, and we do not knowingly engage in conduct that constitutes a “sale” of your personal information as that term is defined under applicable state privacy law. Some of the disclosures described below, particularly to analytics and advertising vendors, may, depending on how a particular state defines “sale,” “sharing,” or “targeted advertising,” fall within those statutory categories; if so, your opt-out under § 8 applies. We share personal information for the purposes described above, including with:

• Service providers that operate on our behalf under written contracts (CRM, scheduling platform, hosting, customer service)
• Analytics and advertising vendors (listed in § 5 below) for measurement, attribution, and where you have not opted out, advertising optimization
• Professional advisors (attorneys, accountants) under confidentiality
• Legal authorities in response to lawful requests, to protect our rights, or to prevent fraud
• In a business transfer (merger, acquisition, asset sale), subject to ongoing confidentiality

Some of the disclosures above may constitute “sharing for cross-context behavioral advertising” under California law; you have the right to opt out (see § 8).

5. Cookies, Targeting & Analytics

airtechpros.com does not display third-party advertising on the website itself. The site only contains information about Air Tech Pros and our services. We use the cookies and tracking technologies described below to measure site performance, attribute leads to the marketing channels that brought you here, and build audiences for advertising we run on third-party platforms (such as Meta and connected-TV networks). The advertising itself is delivered on those third-party platforms, not on airtechpros.com.

When you visit airtechpros.com, we and our service providers may use cookies and similar technologies (pixels, tags, local storage, scripts) to recognize your browser, remember your choices, measure how visitors use the site, and inform the audiences and creative for advertising we run on third-party platforms.

Vendors currently in use on airtechpros.com(this list is updated when we add or remove a vendor)

About the “Status” column. Vendors marked Service Provider operate on Air Tech Pros’s behalf under written contracts (data-processing agreements, service-provider addenda, or equivalent terms) that restrict the vendor from using your personal information for the vendor’s own purposes. Vendors marked Third Party (advertising) receive personal information for purposes that may include their own cross-context behavioral advertising graphs; disclosures to those vendors may constitute “sharing for cross-context behavioral advertising” under California law and analogous categories under other state laws, and your opt-out under § 8 applies.

Cookie synchronization. Advertising partners listed in the table above may share cookie identifiers with each other through automated cookie synchronization to enable cross-platform ad targeting.

Third parties we share website data with

The table below summarizes the categories of website data shared with the vendors and advertising intermediaries identified in our current post-consent vendor review. Retention periods are controlled by each vendor’s platform settings, contract terms, and published privacy materials unless a shorter period is listed in § 12.1.1.

Our consent platform (Cookiebot) evaluates your category preferences and any Global Privacy Control (GPC) signal before non-Necessary scripts execute. When a GPC signal is detected, scripts classified as marketing, advertising, or analytics do not load. All marketing and analytics tags are loaded exclusively through Google Tag Manager in deny-by-default mode, and no marketing tag fires without affirmative consent.

A live Cookiebot declaration listing cookies detected by our consent platform is published on our Cookie Policy page. We also disclose additional manually reviewed tracking technologies in this Privacy Policy where scanner detection is incomplete.

Managing your cookie preferences. You can withdraw or change your cookie consent at any time by clicking the cookie preferences icon in the website footer, which reopens the consent banner. Global Privacy Control (GPC) behavior is described above. We do not respond to legacy “Do Not Track” signals.

6. Phone-Call and Form-Tracking; User-Experience Analytics

Call tracking and recording (WhatConverts and ServiceTitan). We use WhatConverts to track the source of inbound phone calls. When you visit our site, the displayed phone number may be dynamically replaced with a tracking number to attribute your call to your web session. Calls placed to tracking numbers may be recorded for quality assurance and training purposes. Call recordings, caller phone number, call duration, and session attribution data are stored by WhatConverts. WhatConverts domains: whatconverts.com, ksrndkehqnwntyxlhgto.com, s.ksrndkehqnwntyxlhgto.com, and p.ksrndkehqnwntyxlhgto.com. WhatConverts cookies and identifiers may include wc_client, wc_client_current, wc_swap, wc_visitor, and _gd* visitor-ID cookies such as _gd1779489399452 and _gd1779489399690. WhatConverts then routes the call to our customer-service workflow operated by ServiceTitan, Inc.

When the call is routed, you may hear a brief audible signal (a short beep) as ServiceTitan’s call-handling workflow engages, followed by a pre-call audio disclosure played by ServiceTitan: “Thank you for calling Air Tech Pros. This call may be monitored or recorded for quality assurance, training, attribution, and lead-management purposes.”Call recording does not begin until after this pre-call disclosure has completed playing. If you remain on the call after the disclosure has completed, you consent to recording for purposes of California Penal Code § 632.7. To decline, end the call before the disclosure completes. No audio of the call is retained if you disconnect during or before the disclosure. Call recordings, once started, are made and retained by ServiceTitan; WhatConverts receives only call-attribution metadata (caller’s number, call duration, marketing source, and similar lead-tracking fields), not the audio content.

Form tracking (WhatConverts and LeadConnector; post-submission only). When you submit a form on airtechpros.com, i.e., when you click the submit button, WhatConverts and our LeadConnector lead-management system record the data you entered in the form together with attribution data such as the source URL or campaign that brought you to us and the submission timestamp. These tools do not capture what you type while you are still filling out the form, and do not record keystrokes, partial entries, or fields you abandon before submitting. Form-content capture begins only after you affirmatively submit.

Live chat (LeadConnector / HighLevel). If you use the chat feature on airtechpros.com, LeadConnector / HighLevel may process your chat messages, contact information you provide, session identifiers, IP address, approximate geolocation, device information, and attribution data so we can respond to your inquiry, route the conversation, maintain the chat transcript, and improve service quality. Chat conversations may be monitored or recorded for quality assurance, training, attribution, and lead-management purposes.

Bot prevention (CloudFlare Turnstile). To prevent automated and AI-driven spam submissions, our forms use CloudFlare Turnstile. Turnstile assesses device and browser signals during your submission; it does not receive the content of your form.

User-experience analytics (Microsoft Clarity). We use Microsoft Clarity to generate aggregate heatmaps, click-tracking, and scroll metrics for user-experience research. We have disabled Clarity’s session-recording feature at the project level. Clarity does not record per-session reconstructions of your visit. As a defense-in-depth measure, Clarity is also configured with Strict masking, IP collection disabled, and URL exclusions for pages that handle sensitive information.

Advertising and conversion tracking (Microsoft Bing UET, Google Ads, and Iconnode). We may use Microsoft Bing Universal Event Tracking (UET), Google Ads conversion tracking, and related conversion-data processing services to measure ad performance, attribute leads to advertising campaigns, and improve advertising effectiveness. Microsoft Bing UET may use cookies and identifiers such as MUID, MR, SRM_B, and ANONCHK, and may communicate with Microsoft domains such as c.bing.com, bat.bing.com, bing.com, and other Microsoft Advertising domains. Iconnode may process Google Ads conversion-related data through domains such as process.iconnode.com and process.iconnode.com/google-ads/.

7. Children and Minors

airtechpros.com is directed to adult consumers seeking our services. We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share personal information of consumers under 16. If you believe we have inadvertently collected information about a child under 13, contact privacy@airtechpros.com and we will delete it.

8. Your Privacy Choices

Three ways to opt out of sale, sharing, and targeted advertising:

1. Submit our Privacy Request Form, visible from every footer on airtechpros.com under “Do Not Sell or Share My Personal Information.”
2. Send a Global Privacy Control (GPC) signal from your browser. We automatically detect and honor GPC as an opt-out request for sale, sharing, and targeted advertising. You may also use the form, email address, or phone number listed here to make sure your opt-out request is received and processed.
3. Email privacy@airtechpros.com with “Opt Out” in the subject line.

Cookie preferences: You can withdraw or change your cookie consent at any time by clicking the cookie preferences icon in the website footer, which reopens the consent banner. You may also use the opt-out methods above to opt out of sale, sharing, and targeted advertising.

Response timing: We will process opt-out, sensitive-PI limit, and GPC requests as soon as feasibly possible and no later than 15 business days. Right to know, delete, correct, or portability requests are processed within 45 calendar days, with one 45-day extension permitted by law if needed for complex requests.

9. Security

We use commercially reasonable physical, electronic, and managerial safeguards to protect personal information from unauthorized access, use, or disclosure. No system is perfectly secure. If we become aware of a security incident affecting your personal information, we will notify you as required by law.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The Last Updated date at the top reflects the most recent revision. Material changes will be communicated through a notice on airtechpros.com.

11. Contact Us

For privacy questions or to exercise your rights:

• Email: privacy@airtechpros.com
• Phone: 888-264-7756
• Online form:https://airtechpros.com/optout-form/
• Mail: Air Tech Pros, 10210 Systems Parkway, Suite 370, Sacramento, CA 95827

12. Additional Information for California Residents (CCPA / CPRA)

If you are a California resident and Air Tech Pros is a “business” subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”), this section applies.

12.1 Categories of Personal Information We Have Collected (Past 12 Months)

We do not intentionally collect sensitive personal information through airtechpros.com, including precise geolocation, government ID numbers, biometric identifiers, health information, racial or ethnic origin, religious or philosophical beliefs, union membership, sex life, sexual orientation, financial-account or payment-card data, or genetic data. Payment for our services is processed off the airtechpros.com website: in person at the time of service, by phone with our service team, or through invoicing systems we use to bill for services delivered. This Policy’s website data-collection disclosures (sections describing data collected when you visit airtechpros.com) therefore do not cover payment-card data; the broader privacy framework of this Policy continues to apply to any personal information you provide to Air Tech Pros through other channels (phone, email, in-person service).

12.1.1 Retention Periods

We retain personal information for the period necessary to fulfill the purposes for which it was collected, plus any additional period required by law for tax, recordkeeping, dispute-resolution, audit, or litigation-hold purposes. Unless a different period is required by law or contract, our default retention period for personal information collected through airtechpros.com is thirty-six (36) months from the date of the last interaction or transaction with you.

Information collected through airtechpros.com:

Operational records related to your interactions with us:

When you make a cookie consent choice, we log the following information for compliance and legal purposes: the timestamp of your choice, the consent categories you accepted or rejected, and an anonymized identifier. These consent receipts are stored by our consent management platform (Cookiebot) and may be retained as evidence of your consent for the duration required by applicable law.

When information is no longer required for the purposes for which it was collected and no legal-retention requirement applies, we delete or de-identify it. Litigation holds and regulatory holds may extend any retention period above for the duration of the matter.

12.2 Your California Rights

• Right to know / access the personal information we collect about you, the categories of sources, the business purposes for collection and use, the categories of third parties with whom we share, and the categories sold or shared.
• Right to delete personal information we collected from you, subject to statutory exceptions.
• Right to correct inaccurate personal information.
• Right to opt out of sale or sharing for cross-context behavioral advertising.
• Right to limit use of sensitive personal information. We use sensitive personal information only for purposes permitted by the CCPA.
• Right to non-discrimination. We will not deny services or charge different prices because you exercised CCPA rights.
• Shine the Light. California Civil Code § 1798.83 entitles California residents to request information about disclosures to third parties for direct-marketing purposes.

12.3 How to Exercise California Rights

Submit requests by:

• Privacy Request Form: https://airtechpros.com/optout-form/
• Email: privacy@airtechpros.com
• Phone: 888-264-7756

We will respond to verifiable consumer requests within 45 days, with one 45-day extension permitted by law. We may need to verify your identity before responding to right-to-know, delete, correct, or portability requests.

12.4 California Invasion of Privacy Act (CIPA) Notice

Nature and scope of this notice. This section is a transparency disclosure and a conditional consent-capture provision. It is not, and is not intended to be, an admission, concession, stipulation, or waiver of any kind that any technology described in this Privacy Policy constitutes a wiretap, an interception of communications, eavesdropping, a pen register, a trap-and-trace device, or any other instrumentality regulated by the California Invasion of Privacy Act (“CIPA”), California Penal Code §§ 630–638.55, or any analogous federal or state statute. Air Tech Pros does not concede that the analytics, advertising, attribution, user-experience, security, bot-prevention, and call-routing technologies described in §§ 5–6 of this Policy fall within the scope of CIPA when used in the manner described in this Policy. The statements that follow are made for transparency, to address any claim of consumer surprise, and to capture consent in the alternative; they are not made as a waiver of any defense, including the defense that CIPA does not apply.

Ordinary business and commercial purposes. The technologies described in §§ 5–6 are deployed only for the ordinary business and commercial operations of Air Tech Pros, including: measuring how visitors use airtechpros.com so we can improve it; attributing leads to the marketing source, search keyword, and landing page that brought a visitor to us; building audiences for advertising we run on third-party platforms; preventing automated and AI-driven spam and fraud directed at our forms; routing inbound phone calls so we can answer them and serve you; and recording calls received in our customer-service workflow for service quality, training, attribution, and lead-management. Each of these is a routine commercial purpose of an HVAC services business communicating with its own prospective and existing customers, and Air Tech Pros uses the technologies only for those purposes.

Consent in the alternative.Solely to the extent that any court or regulator were to determine, contrary to Air Tech Pros’s position, that any of the technologies described in §§ 5–6 falls within California Penal Code §§ 631(a), 632, 632.7, or 638.51, then, by continuing to use airtechpros.com after having had the opportunity to read this Policy, you consent, for the disclosed ordinary business and commercial purposes only, and not for any other purpose, to the use of those technologies for the duration of your visit and for the retention period reflected in our records. This conditional consent is in addition to, not in lieu of, any other consent you provide (including the cookie-banner consent captured by Cookiebot and the pre-call audio disclosure played by ServiceTitan described in § 6). You may withdraw consent at any time by ending your visit, sending a Global Privacy Control signal, using the methods described in § 8, or, for telephone calls, declining to remain on the call after the pre-call disclosure.

Opt-outs preserved. Declining the optional cookie categories does not prevent your use of airtechpros.com, necessary cookies (security, session management, your saved consent choices) and the features of the site that do not rely on the optional technologies in § 5 remain available. You may opt out of cross-context behavioral advertising and limit the use of sensitive personal information through the methods described in § 8.

12.5 Cross-Site Tracking and Browser Signals (CalOPPA)

Our website permits third parties listed in § 5 to collect personally identifiable information about an individual consumer’s online activities over time and across different websites when an individual consumer uses airtechpros.com, subject to the opt-out mechanisms described in § 8. Our consent platform (Cookiebot) evaluates Global Privacy Control (GPC) signals before non-Necessary scripts execute. When a GPC signal is detected, scripts classified as marketing, advertising, or analytics do not load. We do not respond to legacy “Do Not Track” signals.

12.6 Notice at Collection

This section is the CCPA Notice at Collection for personal information collected through airtechpros.com and the points of collection on it (contact form, quote-request form, schedule-service form, opt-out form, newsletter sign-up where present, and inbound calls to numbers displayed on the site). It is also intended to satisfy analogous notice-at-collection obligations under the comprehensive consumer privacy laws of other US states.

What we collect at the point of collection:

• Identifiers – your name, postal address, email address, phone number, IP address, and cookie or device identifiers
• Customer records / commercial information – the contents of your service inquiry, including the service category, preferred appointment window, and any free-text description you include
• Internet / electronic network activity – the URL of the form page, the marketing source / campaign that brought you to us, the timestamp of submission, and basic device / browser metadata
• Audio, electronic, visual content – the contents of your form submission; for inbound calls to numbers displayed on the site, the audio of the call after the pre-call disclosure has completed (recording made and retained by ServiceTitan, see § 6)
• Inferences – lead attribution data and the marketing audience or campaign segment associated with your visit
• We do not collect sensitive personal information through airtechpros.com (see § 12.1 closing paragraph). Please do not include health or medical information, payment-card or financial-account numbers, government identifiers, or other sensitive categories in your submissions. We do not need this information to schedule or deliver service.

Why we collect it. To respond to your inquiry, schedule and deliver the Services you request, communicate with you about appointments and service, measure how visitors use airtechpros.com, attribute leads to the marketing source that brought you to us, build audiences for advertising we run on third-party platforms, prevent fraud, and meet legal obligations. The full list of business and commercial purposes is in § 3.

Who we share it with. Service Providers and Third Parties as described in §§ 4 and 5 of this Policy. Some disclosures may constitute “sale,” “sharing,” or “targeted advertising” under California or other state privacy laws; see § 4.

How long we keep it. Per the retention schedule in § 12.1.1.

Your rights and how to exercise them. Your full rights are described in § 12.2 (California) and § 13 (other US states). You may opt out of sale or sharing at any time using the methods in § 8. The full Privacy Policy is available at https://airtechpros.com/privacy-policy/.

Short version embedded adjacent to each form. Adjacent to the submit button on every form on airtechpros.com, the following abbreviated notice appears:

We collect the personal information you enter on this form (your name, contact details, service-inquiry content, and basic device data) for the purpose of responding to your inquiry and delivering the service you request, and for the related purposes described in our Privacy Policy. We may share this information with the service providers and advertising vendors described in our Privacy Policy. Some disclosures may constitute “sale,” “sharing,” or “targeted advertising” under your state’s privacy law. To opt out, click Do Not Sell or Share My Personal Information. We retain this information per the schedule in our Privacy Policy. Please do not include health, medical, payment-card, or government-ID information in your submission.

13. Other U.S. State Privacy Rights

Residents of other U.S. states with comprehensive privacy laws, including Colorado (CPA), Connecticut (CTDPA), Delaware (DPDPA), Indiana (ICDPA), Iowa (Iowa CDPA), Kentucky (KCDPA), Maryland (MODPA), Minnesota (MCDPA), Montana (MTCDPA), Nebraska (NDPA), New Hampshire (NHDPA), New Jersey (NJDPA), Oregon (OCPA), Rhode Island (RIDTPPA), Tennessee (TIPA), Texas (TDPSA), Utah (UCPA), and Virginia (VCDPA), may have rights to confirm processing, access, correct, delete, obtain a portable copy, opt out of sale, opt out of targeted advertising, opt out of profiling that produces legal or similarly significant effects, appeal a denial, and avoid discrimination. Rights vary by state and apply only when Air Tech Pros meets the applicable law’s coverage thresholds.

To exercise rights, use the methods in §§ 8 and 11. Where your state recognizes a Universal Opt-Out Mechanism (such as GPC), you may send that signal from your browser. We automatically detect and honor GPC as an opt-out request for sale, sharing, and targeted advertising, and you may also use the other opt-out methods described in this Policy.

14. EEA, UK, and Switzerland Visitors (GDPR / UK GDPR / Swiss FADP)

Air Tech Pros is based in California and primarily targets California customers. We do not intentionally market to or monitor visitors in the EEA, UK, or Switzerland. If you are visiting from one of those jurisdictions, you may have rights under the EU GDPR, UK GDPR, or Swiss FADP including the rights of access, rectification, erasure, restriction, portability, and objection.

Geo-targeted opt-in for EEA, UK, and Swiss visitors. When our consent platform detects an IP address located in the EEA, UK, or Switzerland, the consent banner is presented in opt-in mode: optional analytics, advertising, and similar non-essential tracking technologies do not load until you have made an affirmative selection. This is a different banner experience from the implied-consent banner shown to United States visitors, and is intended to align with the GDPR / UK GDPR / Swiss FADP requirement that consent be specific, informed, and unambiguous.

If GDPR/UK GDPR/Swiss FADP applies to our processing of your personal information, our lawful bases are: (a) your affirmative consent captured through the EU/UK/Swiss opt-in consent banner described above; (b) contractual necessity to deliver requested services; (c) our legitimate interests in operating, securing, and improving our services; and (d) legal obligations.

To exercise GDPR/UK GDPR/Swiss FADP rights, contact privacy@airtechpros.com. We respond within one month, subject to lawful extensions.